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Creating Memorable B2B Events: The Role of Personalization and Engagement

Most B2B events don’t fail because of a lack of budget or promotion—they fail because they don’t create meaningful connections. A report by Bizzabo found that 68% of B2B marketers prioritize attendee engagement as the most important metric for event success. Yet, many events still rely on generic content and one-size-fits-all networking. The future of B2B events is all about…

February 15, 2025
Uncategorized

Why Engagement Matters More Than Followers: A Social Media Marketing Game Changer

Have you ever stumbled upon a social media account with millions of followers but surprisingly low interaction? It’s the digital equivalent of a packed stadium where no one cheers. This phenomenon highlights one of the most critical lessons in social media marketing today: engagement matters more than followers. As brands navigate the rapidly evolving social media landscape, the focus is…

February 5, 2025
Digital MarketingMarketing

Follow-Up Emails: When and How to Send Them for Maximum Impact

Let’s face it—crafting a perfect follow-up email feels like walking a tightrope. Send it too soon, and you risk being pushy. Wait too long, and your prospect might have already forgotten you. However, mastering the art of follow-up emails is essential for nurturing leads, closing deals, and building lasting relationships. Recent studies show that 80% of sales require five or…

January 30, 2025
February 15, 2025 9:23 pm
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Rose Velez-Smith joins DoubleVerify as EVP and Chief Human Resources Officer

Share DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced that Rose Velez-Smith has joined the company as EVP and Chief Human Resources Officer (CHRO).…

editor editor May 13, 2022
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